Notifications

The right info at the right time

A good web app actively informs people — it doesn't wait for someone to check. So nothing slips through, and no one has to “just check whether something new is there”.

The channels

• Email — confirmations, reminders, reports, reliably delivered (e.g. via SendGrid).
• SMS & voice — for time-critical notices that must be read (via Twilio).
• Slack / Teams — team messages straight into the chat where work happens anyway.
• In-app — an inbox and notices right in the interface, in real time.

Automatically triggered

Notifications hang on your workflows: when a certain event happens, the matching message goes out over the matching channel — to the right person, automatically and traceably. Each user can control what they want to be informed about.

Example

New complaint → immediately a Slack message to the support team and an in-app task; if it stays open for two hours, a reminder to the lead. So the system escalates by itself, before a customer follows up annoyed.