No lead gets lost.

Already in use at Gawenda Studio and Arda Media.

Formline gives your team a system for contacts, conversations, and follow-ups — on your server, no subscription, no limits. Built for small teams that need structure without the overhead of enterprise CRMs.

Price5.000 € (einmalig)

Features

Contacts

Process

How you get Formline.

No sign-up. No subscription. A clear process from first call to live system.

01Conversation

We look at how your team works today — where leads come in, how you track them, and where things fall through the cracks. No sales pitch, just diagnosis.

02Setup

Formline is configured for your processes — pipeline stages, fields, roles, form connections — and installed on your server. Your data stays with you from day one.

03Handover

Team onboarding, existing data import, and your CRM goes live. You get full documentation and direct support during the transition.

Leads come in via website, email, and phone — but end up in different inboxes and nobody has the full picture.

Follow-ups happen via Outlook reminders — or get forgotten because there's no system tracking them.

You're paying for a CRM your team doesn't use because it takes 30 minutes just to log a call.

Customer data lives in spreadsheets — and nobody knows which version is current.

Your boss asks for a pipeline overview and you spend an hour pulling numbers from three different tools.

Deep Dive

One profile. Everything in it.

001/003

001

One profile. Everything in it.

One profile. Everything in it.
Contact details, notes, conversation history, and next steps — all at a glance. No switching between tools, no lost context. Every team member sees the same picture.
  • Profile with all relevant fields — customizable
  • Complete activity history per contact
  • Tags and custom fields for your processes

Overview

What else is included.

Tools that make your team faster every day — without the complexity of enterprise CRMs.

01

Instant Search (⌘K)

Find any contact or thread in seconds — no clicking through menus.

02

Bulk Actions

Set tags, assign owners, change status — for hundreds of contacts at once.

03

Calendar

Appointments and follow-ups scheduled and linked directly to the contact.

04

Roles & Permissions

Control who can see, edit, or delete — per team, per role.

05

Forms

Every form on your website feeds directly into Formline — no middleware needed.

06

API & Webhooks

Connect Formline to your website, tools, and automations via REST API.

Comparison

Why Formline and not HubSpot?

You're either paying monthly for a system that owns your data — or you're managing contacts in spreadsheets. There's a third option.

Monthly cost

FormlineOne-time — no subscription
Formline50-500 €/month per user
SaaS CRM (HubSpot, Pipedrive)0 € but no real tool

Data ownership

FormlineYour server, your country, your data
FormlineCloud — mostly US-hosted
SaaS CRM (HubSpot, Pipedrive)Local files — fragile, no backup

Customizable

FormlineFully — at code level
FormlineLimited by plan and plugins
SaaS CRM (HubSpot, Pipedrive)Only what you build manually

Team-ready

FormlineYes — roles, permissions, assignment
FormlineYes — but costs per seat
SaaS CRM (HubSpot, Pipedrive)Barely — shared files break fast

Vendor lock-in

FormlineNone — you own the code
FormlineHigh — data export limited
SaaS CRM (HubSpot, Pipedrive)None — but no system either

Extensible

FormlineAPI, modules, webhooks
FormlineMarketplace add-ons — extra cost
SaaS CRM (HubSpot, Pipedrive)No

Your leads. Your system. No monthly fee.

Formline runs on your server. No subscription, no vendor lock-in, full data control — from day one.

No risk — first consultation is free.