Storefront

One core, many garments

The storefront is a template system: the backbone provides catalogue, product page, cart, checkout and account — the garment on top belongs to the brand. Several themes run in production on the same engine, each with its own header, typography and sections. A new garment does not fork the core.

The buyer's path

Catalogue with filters and search, product page with variants, volume tiers and what's-in-the-box, cart with discount code, checkout with guest purchase, account with orders, addresses and wishlist. The most recently used delivery address comes prefilled on the next purchase.

Built for the hard cases

Checkout holds at the edges: duplicate payment notifications never create a duplicate order, a drop-off after payment loses nothing, and the last item cannot be sold twice. That is the part screenshots do not show — and the part that decides whether a shop survives operation.