Formline
Formline gives your team a system for contacts, conversations, and follow-ups — on your server, no subscription, no limits. Built for small teams that need structure without the overhead of enterprise CRMs.
Already in use at Gawenda Studio and Arda Media.
Features
Process
No sign-up. No subscription. A clear process from first call to live system.
We look at how your team works today — where leads come in, how you track them, and where things fall through the cracks. No sales pitch, just diagnosis.
Formline is configured for your processes — pipeline stages, fields, roles, form connections — and installed on your server. Your data stays with you from day one.
Team onboarding, existing data import, and your CRM goes live. You get full documentation and direct support during the transition.
Deep Dive
001
Overview
Tools that make your team faster every day — without the complexity of enterprise CRMs.
Find any contact or thread in seconds — no clicking through menus.
Set tags, assign owners, change status — for hundreds of contacts at once.
Appointments and follow-ups scheduled and linked directly to the contact.
Control who can see, edit, or delete — per team, per role.
Every form on your website feeds directly into Formline — no middleware needed.
Connect Formline to your website, tools, and automations via REST API.
Comparison
You're either paying monthly for a system that owns your data — or you're managing contacts in spreadsheets. There's a third option.
| Feature | FormlineBest fit | Formline | SaaS CRM (HubSpot, Pipedrive) |
|---|---|---|---|
| Monthly cost | One-time — no subscription | 50-500 €/month per user | 0 € but no real tool |
| Data ownership | Your server, your country, your data | Cloud — mostly US-hosted | Local files — fragile, no backup |
| Customizable | Fully — at code level | Limited by plan and plugins | Only what you build manually |
| Team-ready | Yes — roles, permissions, assignment | Yes — but costs per seat | Barely — shared files break fast |
| Vendor lock-in | None — you own the code | High — data export limited | None — but no system either |
| Extensible | API, modules, webhooks | Marketplace add-ons — extra cost | No |
Monthly cost
Data ownership
Customizable
Team-ready
Vendor lock-in
Extensible
Casestudies
Real Projects. Clear Results. Systems that visibly enable growth and solve real business problems.
Arda Media is a social media agency based in Cologne that helps businesses develop and execute social media strategies. Despite strong operational work for their clients, the agency itself lacked any professional digital infrastructure: no website, no unified brand identity, no system for managing inquiries, and no way to be found through search engines. Gawenda Studio built Arda Media a complete digital platform from scratch — including a custom-coded website, a bespoke CMS, an inquiry pipeline, and an SEO strategy built on owned content rather than hope.
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